This is a skill that everyone of your people should and can have. Our Marketing Skills course is a beginning level marketing course, to cover the basics of marketing, including:

  • Marketing principles overview,

  • The buying cycle,

  • Service versus product marketing,

  • Service marketing design.

As with all our courses, Marketing Skills has been designed to provide your people with state of the art theory, but in a practical setting, where they can apply work related issues to the exercises they work through. It is very popular to combine this with our ABCs of Selling and Networking Course.